Clickypass

Clickypass

Branding

Branding and development of the communication guidelines, identity and visual universe to create a brand in motion that provides experiences for an exciting life.
We teamed up with Clickypass, a sociologist, designers and creatives for four months to define all the brand guidelines: its consumers, values, promise, vision and purpose.
The general communication strategy took into account the development of the company’s personality, tone, expression and voice to accurately reflect the Clickypass spirit and scope.
The work was completed with the development of the company’s identity and a simple and flexible visual system that reflects the essence of Clickypass: “An attitude to life: experience and enjoy what you’re passionate about!”