Identity redesign, concept creation and development of communication guidelines for a music school with over 20 years in the market.
We developed the brand universe, delineating the values, proposal, vision and purpose of the institution in order to design the communication strategy and define the concept of the brand.
As for the redesign of the school’s identity, we sought an evolution towards modern and contemporary lines, incorporating the claim “A House of Music”, and developing a new color palette.
The spirit? A house with doors wide open.